Does Douwe Egberts coffee taste great? Does Douwe Egberts coffee suit you?

By | September 25, 2020

PurelyCoffeeBeans remembers Douwe Egberts coffee from his days as a kid wondering at the strange words that graced the jars of instant coffee his mother used to buy (and still does!).

It was quite a thrill to go to Amsterdam, famous for its ‘other’ coffee shops! But at 8:30am after a taking a red-eye, I was quite glad to enjoy breakfast in this coffee shop! I think it was probably Douwe but who knows!

Douwe Egberts coffee

Douwe Egberts coffee

A cup of Dutch coffee – taken in Amsterdam! (c) Kenneth Dickson.

Douwe coffee has been one of ‘the’ favorite coffee brands for part-time coffee lovers everywhere, as my mother’s cupboard still testifies: different roasts, ground and whole bean, instant coffee, decaf coffee, and Senseo coffee pods with a variety of blends.

Douwe Egberts – Something To Share – TV-spot on Dutch TV

From humble origins nearly 3 centuries ago, Douwe has grown into an international brand, under the aegis of Sara Lee with a wide and discriminating range of Douwe Egberts ground coffee, coffee beans, and coffee makers for home use and office.

What will I learn about Douwe Egberts coffee?

Where does Douwe Egberts coffee come from?

Egberts Douwe founded his small grocer’s shop in 1753 in Holland, and named it “The White Ox” (“De Witte Os” in Dutch).  Working together with his wife, Akke, in the Joure village shop, they retailed some of the popular addictions of the era: coffee, tea and tobacco.


They soon developed a good reputation for their top quality coffee and news quickly spread. Their son, Douwe Egberts, in the family tradition, took over the business around 1780. And he soon learned how to exploit a new business opportunity: supplying coffee shops, restaurants, and eateries with their coffee – a business they still do to this day.

They soon became the leader for coffee and tea in the Dutch market.  Why not check out this wonderful resource that describes the history of Douwe Egberts in much more detail.

What brands does Douwe Egberts sell?

In 1978 the family sold the business to the US conglomerate Sara Lee, who continued to develop a number of the Douwe Egberts coffee brands some of which you may recognize, some not. On the coffee front, you’ll recognize several of their current stable of brands, including

  1. Douwe Egberts Instant Pure Coffee
  2. Senseo Coffee System
  3. One Cup Filters
  4. Etienne’s Signature Coffees and
  5. Good Origins Sustainable Coffee

Since partnering with Sara Lee, they’ve become one of the three largest roasters in the world. Some of their other coffee brands now include:

  • Moccona
  • Senseo Coffee Brewing System
  • Douwe Egberts Cafitesse Coffee System, and more…

Briefly independent in 2012, JAB – the German conglomerate – bought up Douwe in 2013 before selling it in 2014 to Mondelez (formerly known as Kraft and one of the biggest coffee sellers in the world). During that last sale, several brands familiar to UK and European households were sold on to Lavazza.

How does the coffee taste?

You’ve probably tasted Douwe Egberts coffee if you like to dine in restaurants or if your office buys coffee from Sara Lee Food Services.  There are grinds and flavors to suit every taste, whether you like decaffeinated or regular, quality standard issue black coffee or flavored or exotic blends.  Check out the different choices of Douwe’s coffee available to see what you can get.

You can buy the beans freshly roasted (be sure to check the date on the package) or custom ground, in pods or for drip coffee makers.  Douwe Egberts makes roasts that vary from light to dark roasted beans and ground coffee so there is a quality coffee for every taste.

Though the coffee does not have as noticeable an aroma as some other coffee brands, you will be able to enjoy its smooth, sweet characteristics in cup. Its consistent nature and full body both please coffee drinkers.

Is Douwe Egberts coffee good?

Some people are disappointed after they taste Douwe Egberts coffee in a restaurant and then buy the ground coffee or beans to drink at home.  This is not the fault of the coffee but of the process!

Douwe Egberts has a special blend of coffee that is sold to restaurants in frozen liquid form.  At the factory the coffee is brewed to precise standards; any batch that is not perfect is disposed of promptly.

The coffee is then condensed, frozen and packaged for use in a unique Douwe Egberts coffee machine that makes individual cups of coffee.  Each cup is consistent in quality and taste and is made within seconds.

If the coffee you buy for your home or office doesn’t taste quite like what you had in the restaurant, this is probably why!

How does Senseo work?

Douwe Egberts is also the manufacturer of the Senseo coffee machine that uses pods instead of filters that you measure coffee grounds into.  It is a very convenient machine, perfect when you want just one cup of coffee or for the office.

This machine and method of brewing coffee has become quite popular and you’ll find them in many homes.  Douwe Egberts makes a wide variety of flavors for their pods. First introduced in the Netherlands, Douwe Egberts Coffee has become quite popular in many European countries.

As such, it’s been updated with additional features and options, a milk reservoir in some models, and different coffee blends. Blends do vary from country to country so it’s best to see what’s available in your local supermarket or online.

Whatever blend or roast you prefer, you will find attention to detail, extensive market development, and quality coffees that make Douwe’s Coffee a popular choice and a reputable choice as one of the finest coffee distributors in the world.

At PurelyCoffeeBeans, I’ve answered lots of questions over the years. You’ll find the questions and their answers scattered throughout the site! I’m always open to more questions, if you’re frustrated or curious, or you want to review a coffee, why don’t you drop me a line!

This week we welcome…!

What is the best selling Douwe Egberts coffee variety?
by M.E. from Los Angeles

I tried Douwe Egberts coffee in Las Vegas, but I’m not sure what variety I had. They told me it was a French roast in a K-cup.

I’d love to find it again. So can you help?


Thank you for your question, M.E.!

Unfortunately, Douwe Egberts produce such a wide range of coffee products. alone lists over 60 coffee products (not including instant or Senseo) that are produced by Douwe Egberts.

I also believe that if you had the coffee in a restaurant or hotel, it could be from their professional coffee series of coffee, which are only available to commercial vendors & restaurants.

Without more information on the type of roast or grinding, it might be impossible to trace it. Could you remember if it was a dark or medium roast? Was it decaffeinated? What else do you remember?

Failing that, the only suggestion I can make is contact the place where you had it, and see if they can tell you exactly what it was. A quick phone call or email may yield results.

But, in the meantime, the best guess I can make is based on two factors:

  • that Douwe don’t make K-cups, but they do make their own equivalent called Senseo Coffee Pods; and
  • that the French Roast is a dark roast, probably like one of these.

Therefore, I believe that is one of these roasts: Senseo Coffee Pods


I suggest that it is either the Dark Roast or (perhaps) the French Vanilla Roast Coffee Pods available on Amazon.

Best Wishes

Let’s not forget about Jacob’s, which is now part of the same coffee group! Douwe Egberts Coffee purchased Jacob’s Coffee in 2012. Together they formed “Jacobs Douwe Egberts”. The current owners seem to be JAB coffee.

Jacob’s Coffee: Is Jacobs Kronung coffee good?

Jacob’s Coffee is one coffee that wins over the taste buds of those who try it in Germany or Austria. But it can be hard to find this product on store shelves, so if you see it, give Jacob’s Coffee a try! I was surprised as it entered our 2020 Top Coffee Brands List at #18~! Imported, too!

From A Little Coffee Shop…

Jacob’s started as a little coffee and tea shop in Bremen, Germany.  Iohann Jacobs loved both coffee and tea and wanted to offer variety to his city so in 1895 he opened his little shop.

He started roasting his own beans in order to offer the freshest, most flavorful coffee possible and treated each variety of beans differently according to its unique characteristics.  His coffee is even now said to have the best aroma of any coffee on earth.

Klaus Johann Jacobs took over the company in 1970 and in 1982 decided to merge with Interfood, a Swiss chocolate company, forming Jacobs Suchard.  The new company also acquired Brach’s Candy in 1987.  Jacobs Suchard was sold to Kraft Foods in 1990 with the sole exception of Brach’s.

To International Brand Status

Jacob’s is now marketed by Kraft Foods in Austria, the Czech Republic, Poland, Germany, Switzerland and other countries of Europe.  It’s sold in more than 20 countries and is the best selling brand in Germany.

American military personnel stationed in Germany inevitably fall in love with this rich, flavorful coffee and you’ll rarely find one of them returning home without a few bags of it in their gear.  In fact, it is so popular with our military that many commissaries carry it due to continued demand.

Popular Jacob’s Coffee Blends

Jacob’s flagship blend is called Jacob’s Kronung, also known as Monarch in Russia and Austria.  The company also produces Goldene Auslese, Meisterrostung, Cappuccino instant coffee drink and Cronat Gold instant coffee.

Jacob’s Kronung is smooth, strong and rich, not at all bitter.  It comes in a foil bag with an attractive green overlay that depicts a golden crown resting on a bed of coffee beans.  It is vacuum sealed so the package looks and feels like a brick until its seal is broken.

It is very robust, stronger than coffee marketed in America, but doesn’t make you jumpy or nervous.  It’s a good value, too, as you don’t have to use as much in your coffee maker than most other ground coffees.

Jacob’s Kronung is a very dark roast that is very finely ground.  It feels silky smooth in the mouth and you’ll notice notes of sweet aromatic charred wood with touches of caramel and tartness.  It has a medium body with has a charred and roasty edge that dominates the finish but is softened by the sweetness.

Jacob’s Meisterrostung is a very strong coffee suitable to use for espresso or coffee dominated drinks such as lattes and cappuccino.  If you prefer decaffeinated coffee, Jacob’s Night and Day is the one you would choose.

Jacob’s Goldene Auslese is much harder to find in stores, and as its name suggests, is a well balanced coffee roasted from carefully chosen beans.

How do you make this coffee?Jacob’s coffee also provides very convenient T-discs for Tassimo Brewers, so you can try it out in your Tassimo Coffee Makers. Jacob’s also provide instant coffee and 3-in-1 instant coffee mixes that may be worth trying.

So I’m off to the supermarket to see if I can find coffee from Jacob’s there. You may want to consider what method you use to make your coffee, because it may be too fine for a French press. One consumer reported that the grounds were too fine even for his drip coffee maker.


What are the best coffee brands, find out here!

Signature of PurelyCoffeeBeans in calligraphic brush style

Author: Kenneth

My name is Kenneth from PurelyCoffeeBeans, and I love coffee; so I’m on a quest to find, buy, and even consume the best coffee brands and beans in the world. Then I plan to make the best coffee drinks I can! I will happily share my results with you, too! I hope you can join me here on or on my mailing list!