What time is it? Eight O'clock Coffee Time!

What time is it? Oh, it's eight o'clock. Time for coffee! Time for Eight O'Clock Coffee! If you've bought any coffee in a supermarket, you'll find that the 8 O'Clock Coffee brand is on many supermarket shelves and is generally reckoned to be a great tasting coffee.

Getting up at 8 O'clock

Eight O'Clock coffee is a light roast coffee that was introduced by A&P in 1859.  People bought it as fast as they could stock the shelves and A&P realized they needed a good name for their coffee.  They hired a marketing company that did a survey on what time the average person actually drank coffee, hoping to get a good catch phrase and name from the interviews. 

The results of the survey showed that the majority of respondents drank coffee at around 8 AM and again after dinner about 8 PM.  Thus, they named their popular coffee Eight O'Clock. 

A Most Popular Coffee

Nearly everyone who drinks the coffee will attest to its superiority over other supermarket shelf coffees.  People agree it's about the best coffee on the shelves of your local grocery and generally better than the premium brands that cost twice as much.  It can be bought in cans and bags of pre-ground coffee or beans to grind at the store or at home.

What's the 8 O'Clock secret?

Most of the cheaper commercial coffees use Robusta coffee beans as filler because it saves money but it also makes for a listless, bitter cup.  Eight O'Clock is an economy coffee that tastes more expensive than it is partly because they use 100% Arabica beans.  The can of regular Eight O'Clock coffee you'll see on the supermarket shelf will yield coffee that it slightly sweet with a hint of mustiness and chocolate.

8 O'Clock Blends of Coffee

Eight O'Clock offers traditional roasts in four basic categories either as pre-ground coffee or whole bean coffee.

Eight O'Clock Original

• Original
• 100% Colombian

Eight O'Clock Decaffeinated

• Decaf Original
• 50% Decaf
• Decaf 100% Colombian

Specialty Blends

• Bokar
• French Roast
• Dark Italian Roast

Flavored Blends

• Hazelnut
• French Vanilla
• Mocha

Eight O'Clock's Columbian blend is very popular for its smooth, rich flavor.  It may be too mild for some, especially those that enjoy strong Sumatran coffee.  This medium roast is a good value if you can't or don't want to spend the big bucks on premium beans.  It is crisp with hints of chocolate and cherry. You'll find that it's a well balanced cup with mild acidity, feels silky to the mouth and has a lingering finish with a slight nutty taste.

All in all, Eight O'Clock is a good traditional cup of coffee that will start your morning right even if it's before 8 O'Clock Coffee. Or serve it as a perfect end to a good dinner!

Notes

Tata Global Beverages is the current owner of Eight O'Clock Coffee: Tata Beverages.

And finally...

Wherever you are, remember "Only Coffee Beans Make Great Coffee"! And enjoy that cup of coffee!

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